Taylor Danko | 10 Day Positioning Refactor

I work with Pre-Seed, Seed, and Series A B2B SaaS founders to completely rebuild their messaging, homepage, and sales assets in 10 days. Words, visuals, and implementation, all of it.

Smiling woman with long black hair, wearing a black button-up shirt and gold hoop earrings, standing in a bright office.

Taylor Danko

Founder of Refactor

About me

What I offer

The 10-day positioning refactor

Most messaging consultants only give you feedback. I give you the exact copy rewrites AND visual mockups to fix it.

DAYS 1-6

Positioning

I will audit what you have, identify where it's breaking down, and rewrite it with the clarity your buyers actually need.

Messaging Analysis

Competitive Research

Homepage Copy

DAYS 7-8

Enablement

I'll translate the strategy into the materials that move deals: decks, battlecards, one-pagers, and the copy that goes on your site.

Pitch Deck

Battlecards

One-Pagers

DAYS 9-10

Implementation

Everything gets built, not just documented. Homepage copy goes live in your CMS. Every deliverable lands in one Figma file your team can actually work from.

Webflow

Figma

CMS Build

FinFlow webpage header showing navigation menu, main headline 'The revolutionary powered financial pl', bullet points with check marks, and buttons 'Get started' and 'Contact sales' with handwritten notes questioning 'But how is it revolutionary?' and 'How? Be specific'.

Your investors understand your product. Your demo calls convert. But the website? It's losing people before they ever book a call.

I fix the words AND the visuals so your differentiation is impossible to miss, then I implement it directly in your CMS so nothing gets lost in translation.

View my teardowns

Text message chat discussing challenges in explaining differences from a competitor and the use of 'streamline workflows' with prospects, ending with screen sharing a demo.

Who this is for

Built for founders who know their messaging is broken

This isn't for you if you want a strategy doc with no deliverables.

Four diverse coworkers gathered around a computer in an office with green plants, collaborating and discussing.

You're Pre-Seed, Seed, or Series A

B2B SaaS, early stage, and starting to feel the cost of unclear positioning.

Your homepage wrote itself

By a founder at 2am or an AI at 2am. As far as your buyers are concerned, same result.

It's been on the list for months

Your sales team is winging the pitch and you already know why. You just haven't had time to fix it.

Pricing Plan

One engagement. Everything included.

10 Day Positioning Refactor

No tiers. No add-ons. No "strategy only" packages that leave you with a deck and no execution.

$2,500

TOTAL

What's Included:

Messaging analysis doc (your brand's standards, documented)

Internal positioning deck

Homepage copy + custom graphics

Direct CMS implementation

Editable pitch deck + slide template

Battlecards for your top 2 competitors

Up to 2 product one-pagers

AI prompt cheat sheet for your whole team

Loom walkthrough of every deliverable

Get started now

Yearly Rate

Starter Plan

Perfect for small businesses and startups looking to establish their digital presence.

$499

/ year

What's Included:

Basic strategy consultation

Social media setup

Monthly performance reports

Dedicated Support Team

Get Started

Growth Plan

Strategically designed growth plans to accelerate your business long-term success.

$799

/ year

What's Included:

Designed for growing businesses

Multi-channel marketing campaigns

Bi-weekly performance reports

For large businesses with complex needs

Get Started

Yearly Rate

Enterprise Plan

Solutions tailored for large businesses to optimize performance and drive innovation.

$999

/ year

What's Included:

For large businesses with complex needs

Full-service marketing strategy and execution

Advanced analytics and custom reporting

24/7 priority support

Get Started

Let's answer questions you might have

Can you implement the homepage changes for me?

YES! This is one of the things that makes this different. I get access to your CMS and make the changes directly so nothing gets watered down in handoff.

Do I need to have an existing website?

You need something to work from, even if it's rough. I'm refactoring, not building from scratch.

What if I have more than 2 products?

The refactor covers up to 2 one-pagers. Additional product one-pagers are $150 each.

Who is this for exactly?

Pre-Seed through Series A B2B SaaS companies. If you're YC-backed or just closed a round and need to go to market with messaging that actually converts, this was built for you.

How does payment work?

Full payment upfront via Stripe before we kick off.

Your positioning is a mess. Let's refactor it.

The 10-day positioning refactor

Messy positioning doesn't stay on your homepage. It bleeds into your pitch deck, your sales calls, and every slide your AE sends to a prospect.

Built for founders who know their messaging is broken

You're Pre-Seed, Seed, or Series A

Your homepage wrote itself

It's been on the list for months

One engagement. Everything included.

10 Day Positioning Refactor

$2,500

What's Included:

Starter Plan

$499

What's Included:

Growth Plan

$799

What's Included:

Enterprise Plan

$999

What's Included:

Let's answer questions you might have

Can you implement the homepage changes for me?

Do I need to have an existing website?

What if I have more than 2 products?

Who is this for exactly?

How does payment work?

Let's make your product stand out.