Companies I've worked with
Just Appraised · Danko Marketing LLC · OpenGov · HR for Health · Virtual Field (now known as Carrot) · Entirely Ready Sober Living · Destination Hope
Core Skills
- Positioning & Messaging — Developing product positioning and messaging frameworks for feature and product launches
- Go-to-Market Strategy — Owning GTM planning and execution across conferences, webinars, outbound, and SEO
- Demand Generation & Events — Managing ~88 annual conferences, webinar programs, and outbound campaigns
- ABM & Sales Enablement — Building account-based campaigns and enablement materials in partnership with Sales
- CRM & Marketing Operations — HubSpot implementation and administration, including Salesforce integration, lifecycle stages, and campaign tracking
- Competitive Intelligence — Competitive analysis and battlecards for sales and leadership
- Visual & Brand Design — Brand identity, homepage copy, and CMS implementation using Figma and Adobe Creative Suite
Tools
HubSpot · Salesforce · GA4 · Semrush · Figma · Adobe Creative Suite · Webflow · Canva · Google Workspace · Claude · Claude Code · Riverside.fm · Notion
Certifications
HubSpot Academy — Master Digital Marketing, Email Marketing, Inbound Marketing, Inbound Marketing Optimization, Growth-Driven Design
Semrush — Advanced Competitive Research, Competitor Analysis, SEO Link Building, Keyword Research, Digital Marketing for SMBs, Competitive Research Workflow
Google — Analytics (GA4)
Experience
Just Appraised — Marketing Manager, GTM (2025–Present)
- Built HubSpot CRM from the ground up, including naming conventions, lifecycle stage definitions, and Salesforce integration
- Own GTM strategy and execution across ~88 annual conferences, webinars, and outbound programs
- Drive ABM campaigns for key public sector accounts in partnership with Sales
- Develop customer marketing assets and align messaging across Product, Sales, and CS
OpenGov — Sr. Product Marketing Specialist (2025)
- Led product marketing for a multi-workflow ERP suite serving public sector buyers
- Produced sales enablement and launch assets, including talk tracks and one-pagers
- Aligned GTM strategy and messaging across Product, Sales, and Demand Gen
HR for Health — Product Marketing Manager → Specialist → Coordinator (2023–2025)
- Led the end-to-end GTM launch of Gusto Embedded Payroll, the company's largest product launch
- Built and owned the marketing calendar across email, social, blog, and webinars
- Drove 1,802 leads and 188 new demos booked in a single quarter
- Achieved 121% of first-conversion goal in Q1 2025
Education
B.S. Psychology, Minor in Spanish — Georgia State University, 2019
